About us, our theory of change, our team, our funders

“Menjadi” means “to become” in Indonesian.

This symbolizes our philosophy that each organization is unique and should follow its own journey of becoming. Not only do we hold this as our foundational philosophy, it also represents our process and way of work: adaptive, in service to, and meeting organizations where they feel we can provide impact. 

Menjadi itself seeks to become a partner and ally for sub-national and national environmental CSOs. We aim to respond to the challenges that CSOs face in strengthening organizational capacity, accessing funding, engaging in equitable partnerships, and deepening their impact. 

We aim to contribute to the conditions needed for CSOs to thrive on their own terms—and for funders to listen, adapt, and invest in meaningful change.

Our Theory of Change

Our team & network

Menjadi works with a wide network of associates and collaborators who we engage on a project-basis.

  • Marc Fruitema

    Founder & Director

    Marc has spent the last few years working freelance for various great national and sub-national CSOs in Indonesia and for organizations in Africa and the US. Throughout his career, he has worked with various small to medium sized local and national CSOs from Indonesia, Comores, Kenya, Tanzania, Belize and the US. It is this diversity of experience and context that has formed his empathy and inquiry based approach in his work.

    Marc also has first hand experience of the highs and lows of co-founding and running start-up NGOs. in 2010 he co-founded a local NGO focussed on collaborative community arts programs in Miami, Florida in 2010. Closed down five years later, it also offered deep learning into why and how NGOs can fail and how to build organizations with longevity in mind

  • Selma Hayati

    Organizational Development Manager

    Selma Widhi Hayati is an Indonesian international development expert specializing in civil society organizational development, monitoring and evaluation, gender and social inclusion (GESI), law, and advocacy. She has worked with donors such as USAID, DFAT, the UN, and various international NGOs. Her skills include operations and program management, program analysis, reporting, grant management, monitoring and evaluation, and designing and implementing capacity-building strategies. Her career includes work in advocacy and organizational development across sectors including business associations and worker unions.


  • Lugas Lukmanul Hakim

    Monitoring, Evaluation & Learning Associate

    Lugas is a Monitoring & Evaluation specialist with experience in small-scale fisheries and community-based natural resource management. He has worked closely with local CSOs across Sumatra, Kalimantan, Nusa Tenggara, Sulawesi, and Maluku, supporting participatory fisheries monitoring, promoting evidence-based decision-making, and strengthening M&E systems as well as data literacy and management. Lugas’s grounded experience across diverse geographies and communities enables him to adapt his approach to local contexts and align effectively with partners on the ground—making him a trusted collaborator in driving impact through knowledge-informed decisions.

  • Novasyurahati Sukamto

    Organizational Development Associate

    Novasyurahati Sukamto (Nova) is a facilitator, communication specialist, and organizational development practitioner in areas such as sustainability, conservation, and community development. Her consulting and facilitation experience—ranging from remote rural villages to international learning exchanges—reflects her commitment to participatory, context-sensitive approaches grounded in empathy, inquiry, and equity. Nova brings a strong focus on building organizational capacity and resilience. As a certified Lumina Learning Practitioner, she applies personality-based tools to deepen self-awareness, embrace diversity, and strengthen internal communication and collaboration. Her work blends strategic facilitation with a deep understanding of human-centered organizational growth.

  • Morro

    Strategic Communications

    Morro is a strategic advisory group that supports leaders and organizations in managing socio-cultural and environmental change. Established in 2023, Morro draws on over a decade of designing, advising and implementing projects at the intersection of community, conservation, culture and commerce. Through participatory approaches, Morro facilitates the establishment of both internal and external communication guidelines and strategies. This builds on broader strategic planning processes by providing a deeper understanding on subject matter and an increased ability to connect with targeted audiences. 

    Learn more at: https://www.projectmorro.com/

Our Funders