About Menjadi

“Menjadi” means to “become” in Indonesian.

This symbolizes our philosophy that each organization is unique and should follow its own journey. It also represents our practical approach to helping organizations become effective and impactful.

Menjadi was established as a partner and support hub for national and sub-national CSOs. It aims to respond to the challenges that CSOs face in accessing funding, developing equitable partnerships, strengthening organizational capacity and scaling their impact.

We want to enable CSOs to engage with the growing conservation and climate space from a position of strength and clarity. We want to see local CSOs supported to advance their own strategies and solutions and able to invest in themselves and their organizations.

Our approach

Menjadi operates and engages from a place of empathy and first hand experience. All of our collaborators have first-hand experience establishing, supporting or working for local CSOs. They understand the challenges and frustrations, but also the passion, determination, and resourcefulness required to succeed.

Menjadi has a network of collaborators who it engages for work with our partners as needed and our working languages are Indonesian, French, Dutch, English and Spanish.

Our team & network

Menjadi works with a wide network of associates and collaborators who we engage on a project-basis.

  • Marc Fruitema

    Founder & Director

    Marc has spent the last few years working freelance for various great national and sub-national CSOs in Indonesia and for organizations in Africa and the US. Throughout his career, he has worked with various small to medium sized local and national CSOs from Indonesia, Comores, Kenya, Tanzania, Belize and the US. It is this diversity of experience and context that has formed his empathy and inquiry based approach in his work.

    Marc also has first hand experience of the highs and lows of co-founding and running start-up NGOs. in 2010 he co-founded a local NGO focussed on collaborative community arts programs in Miami, Florida in 2010. Closed down five years later, it also offered deep learning into why and how NGOs can fail and how to build organizations with longevity in mind.

    Some of the great organizations Marc has worked with or consulted for include: Fala Lamo, Dahari, OELO, Planet Indonesia, Maliasili, Blue Ventures, Belioness Lionfish Jewelry & U-Doodle

  • Selma Hayati

    Organizational Development Manager

    Selma Widhi Hayati is an Indonesian international development expert specializing in civil society organizational development, monitoring and evaluation, gender and social inclusion (GESI), law, and advocacy. She has worked with donors such as USAID, DFAT, the UN, and various international NGOs. Her skills include operations and program management, program analysis, reporting, grant management, monitoring and evaluation, and designing and implementing capacity-building strategies. Her career includes work in advocacy and organizational development across sectors including business associations and worker unions.


  • Yazid Sururi

    Organizational Development Associate

    Starting his career as a community organizer and facilitator for grassroot CSO, he utilized participatory methods in working with youth groups. He also incorporated cultural and ethnographic perspectives to enrich his approach. Later, he expanded his practice to include participatory photography and video as tools for community organizing and facilitation. Over the past decade, he has been actively engaged in conservation activism, promoting community-based forest management and supporting local communities in securing tenure rights through social forestry initiatives. He is currently building expertise in GIS and remote sensing. As a certified drone pilot, he also utilizes drones for vegetation monitoring and analysis.

  • Novasyurahati Sukamto

    Organizational Development Associate

    Novasyurahati Sukamto (Nova) is a facilitator, communication specialist, and organizational development practitioner in areas such as sustainability, conservation, and community development. Her consulting and facilitation experience—ranging from remote rural villages to international learning exchanges—reflects her commitment to participatory, context-sensitive approaches grounded in empathy, inquiry, and equity. Nova brings a strong focus on building organizational capacity and resilience. As a certified Lumina Learning Practitioner, she applies personality-based tools to deepen self-awareness, embrace diversity, and strengthen internal communication and collaboration. Her work blends strategic facilitation with a deep understanding of human-centered organizational growth.

  • Morro

    Strategic Communications

    Morro is a strategic advisory group that supports leaders and organizations in managing socio-cultural and environmental change. Established in 2023, Morro draws on over a decade of designing, advising and implementing projects at the intersection of community, conservation, culture and commerce. Through participatory approaches, Morro facilitates the establishment of both internal and external communication guidelines and strategies. This builds on broader strategic planning processes by providing a deeper understanding on subject matter and an increased ability to connect with targeted audiences. 

    Learn more at: https://www.projectmorro.com/