About us, our theory of change, our team, our funders
“Menjadi” means “to become” in Indonesian.
This symbolizes our philosophy that each organization is unique and should follow its own journey of becoming. Not only do we hold this as our foundational philosophy, it also represents our process and way of work: adaptive, in service to, and meeting organizations where they feel we can support.
Menjadi itself seeks to become a partner and ally for local and national environmental CSOs. We aim to respond to the challenges that CSOs face in strengthening organizational capacity, accessing funding, engaging in equitable partnerships and deepening their impact.
We aim to contribute to the conditions needed for CSOs to thrive on their own terms—and for funders to listen, adapt, and invest in meaningful change.
Our Theory of Change
Our team & network
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Marc Fruitema
Executive Director
Marc is the founder of Menjadi and has spent the last few years working freelance for various great national and sub-national CSOs in Indonesia and for organizations in Africa and the US. Throughout his career, he has worked with various small to medium sized local and national CSOs from Indonesia, Comores, Kenya, Tanzania, Belize and the US. It is this diversity of experience and context that has formed his empathy and inquiry based approach in his work.
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Selma Hayati
Organizational Development Manager
Selma Widhi Hayati is an Indonesian international development expert specializing in civil society organizational development, monitoring and evaluation, gender and social inclusion (GESI), law, and advocacy. She has worked with donors such as USAID, DFAT, the UN, and various international NGOs. Her skills include operations and program management, program analysis, reporting, grant management, monitoring and evaluation, and designing and implementing capacity-building strategies. Her career includes work in advocacy and organizational development across sectors including business associations and worker unions.
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Lugas Hakim
Monitoring, Evaluation & Learning Associate
Lugas is a Monitoring & Evaluation specialist with experience in small-scale fisheries and community-based natural resource management. He has worked closely with local CSOs across Sumatra, Kalimantan, Nusa Tenggara, Sulawesi, and Maluku, supporting participatory fisheries monitoring, promoting evidence-based decision-making, and strengthening M&E systems as well as data literacy and management. Lugas’s grounded experience across diverse geographies and communities enables him to adapt his approach to local contexts and align effectively with partners on the ground—making him a trusted collaborator in driving impact through knowledge-informed decisions.
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Lucia Runggeari
Organizational Development Associate
Lucia is an experienced leader and community engagement professional, specializing in social enterprises, education, and local projects across Papua. She champions people-focused strategies that blend conservation, livelihoods, and learning—such as helping coffee farmers boost their yields at Highland Roastery, managing development for the SAGU Foundation, and guiding youth-led initiatives with skills training and support. Lucia’s expertise includes designing programmes, conducting baseline studies, and facilitating participatory processes to empower communities and develop sustainable solutions. Her leadership style is reflective and driven by systems thinking, allowing her to build strong partnerships with communities, NGOs, and stakeholders, adapting effectively to different local environments. With over seven years working on sustainable coffee value chains in Papua, Lucia remains committed to fostering inclusive, culturally grounded projects that give local communities the tools to thrive and create enduring positive change.
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Musaddaq
Organizational Development Associate
Musaddaq brings over a decade of experience as an non-governmental organization practitioner, with a strong commitment to advancing development initiatives and strengthening civil society. He has collaborated with major donor agencies such as USAID, DFAT, and the European Union, as well as numerous national NGOs throughout Indonesia—including North Maluku, Papua, East Nusa Tenggara (NTT), and South Sulawesi. His work was focused on promoting inclusive public policy governance and enhancing the capacity of civil society organizations (CSOs) across Indonesia. His principal skills include program management, advocacy, facilitation, research, and community development. Musaddaq also actively volunteers to support local organizations in addressing environmental issues, food security, and village empowerment. In these capacities, he has contributed to improved organizational governance and facilitated access to funding from donor agencies, philanthropic organizations, government institutions, and private sector partners.
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Anna Cynthia Dewi Maharani
Senior Organizational Development Associate
Anna Cynthia Dewi Maharani (Cynthia) is an Indonesian international development professional specializing in Gender Equity and Social Inclusion (GESI), climate and environmental safeguards, and inclusive project strategies and design. She has worked with and supported programs and partners including USAID (Ber-IKAN), FAO/GEF programming, UN humanitarian coordination contexts, and international research/think tanks organizations such as Center for International Forestry Research/CIFOR, World Resources Institute Indonesia (WRI), Stockholm Environmental Institute (SEI).Her core skills include translating research into organizational strategies, program analysis and reporting, grant scheme and partnership management, results frameworks and indicator design, developing impact measurement tools, and designing and delivering capacity-building strategies. She also brings strong experience in participatory facilitation, stakeholder engagement, and integrating inclusive approaches into program design and implementation to ensure equitable outcomes for diverse groups.
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Morro
Strategic Communications
Morro is a strategic advisory group that supports leaders and organizations in managing socio-cultural and environmental change. Established in 2023, Morro draws on over a decade of designing, advising and implementing projects at the intersection of community, conservation, culture and commerce. Through participatory approaches, Morro facilitates the establishment of both internal and external communication guidelines and strategies. This builds on broader strategic planning processes by providing a deeper understanding on subject matter and an increased ability to connect with targeted audiences.
Learn more at: https://www.projectmorro.com/
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Novasyurahati Sukamto
Organizational Development Associate
Novasyurahati Sukamto (Nova) is a facilitator, communication specialist, and organizational development practitioner in areas such as sustainability, conservation, and community development. Her consulting and facilitation experience—ranging from remote rural villages to international learning exchanges—reflects her commitment to participatory, context-sensitive approaches grounded in empathy, inquiry, and equity. Nova brings a strong focus on building organizational capacity and resilience. As a certified Lumina Learning Practitioner, she applies personality-based tools to deepen self-awareness, embrace diversity, and strengthen internal communication and collaboration. Her work blends strategic facilitation with a deep understanding of human-centered organizational growth.